Legendary NBA Star Sidney Moncrief Introduces PepsiCo S.M.A.R.T. Program to Promote Active, Healthy Lifestyles

PepsiCo Partners With KaBOOM! To Build Smart Spot Playground

LITTLE ROCK, AR – (July 20, 2006) – Legendary NBA Star Sidney Moncrief is kicking off the Little Rock launch of the PepsiCo S.M.A.R.T. program today to promote active, healthy lifestyles by building a new Smart Spot playground at Our House to benefit working homeless families as they transition to independent and productive lives. Under the leadership of KaBOOM!, a national non-profit that envisions a great place to play within walking distance of every child in America, the playground will be built on the grounds of Our House at 302 E Roosevelt Road, by 200 volunteers from PepsiCo, Our House and the local community. Michel Leidermann, Director and Editor-in-Chief of the El Latino newspaper, and Arkansas Court of Appeals Judge Wendell Griffen, also are participating in today’s event.

Live S.M.A.R.T.

S.M.A.R.T. stands for five simple steps that encourage active living and better food choices:

• Start with a healthy breakfast
• Move more
• Add more fruits, vegetables and whole grains
• Remember to hydrate
• Try lower calorie or lower fat foods

“Staying healthy requires living an active lifestyle and making better nutritional choices, which is what we at PepsiCo are trying to demonstrate through our S.M.A.R.T. initiative,” said Troy Shea, Zone Sales Leader, Frito-Lay. “This Smart Spot playground enables kids and their parents to move more, one of the basic principles of the S.M.A.R.T. life.”

Designed to be easy-to-remember and easy-to-incorporate into daily life, the S.M.A.R.T steps are based on research by James O. Hill, Ph.D., a developer of the National Weight Control Registry and co-founder of America On the Move. They address both sides of the energy balance equation: managing the calories consumed through food and the calories burned from physical activity.

“What I like about PepsiCo’s S.M.A.R.T. steps is that they make a healthy lifestyle seem a lot more realistic and achievable for families,” said Sidney Moncrief.

“At Our House, we prepare families for a successful future in all ways, including their health and well being,” said Georgia Mjartan, Executive Director, Our House. “The playground will provide a safe place for the children of Our House to play, and improve the overall wellness of the entire community.”

The S.M.A.R.T. Lifestyle

The tenets of the S.M.A.R.T. lifestyle are based on Dr. Hill’s research with America On the Move, which showed the people who were most successful in improving their health didn't make drastic changes. Instead, they did a few basic things that could be easily incorporated into their everyday lives. This conclusion was further supported by Dr. Hill’s research with the National Weight Control Registry, which identified behaviors most successful in maintaining weight loss.

S.M.A.R.T. is a comprehensive lifestyle program with a number of components including an industry-leading, national advertising campaign that promotes healthy lifestyles beyond products, a free mini-magazine called Everyday SMART Moves, and a comprehensive website in English and Spanish with tips, tools and resources at www.smartspot.com.

PepsiCo is also helping people make better choices by putting the Smart Spot™ symbol on products that meet a nutritional criteria based on authoritative statements from the U.S. Food and Drug Administration (FDA) and the National Academy of Sciences. The Smart Spot symbol appears on more than 250 PepsiCo products including Tropicana Pure Premium, Aquafina, Gatorade, Baked! Lays, Quaker Oatmeal and Diet Pepsi, among many others.

Find Smart Spot Playgrounds Across the Country

PepsiCo and KaBOOM! will build 12 playgrounds by the end of 2006. The playgrounds will be located in Washington, D.C.; Dallas; Phoenix; San Antonio; Chicago; Little Rock, Calif.; Little Rock, Ark.; Detroit; New York; Los Angeles and Miami.

“At KaBOOM!, we want to see a great place to play within walking distance of every child in America,” said Darell Hammond, chief executive officer and co-founder of KaBOOM!. “PepsiCo is helping us realize this vision by building Smart Spot playgrounds in communities that want to move more, have fun and live healthier.”

About PepsiCo

PepsiCo is one of the world’s largest food and beverage companies, with 2005 annual revenues of more than $32 billion. Its principal businesses include Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. Its portfolio includes 17 brands that each generates $1 billion or more in annual retail sales. .

About KaBOOM!

Celebrating its ten year anniversary in 2006, KaBOOM! is a national nonprofit organization that envisions a great place to play within walking distance of every child in America. Over the past decade, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct nearly 1,000 new playgrounds, skateparks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including a web portal and online community, regional and national trainings, grants and publications for communities that wish to plan a new playspace on their own. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and San Mateo, CA For more information, visit www.kaboom.org.

About Our House

Our House provides the working homeless—families and individuals—with safe, clean, comfortable housing; food; free child care; education; and job training in order that they may return to independence and lead productive lives. Our House serves over 1,000 people each year, including hundreds of homeless children. Graduates of Our House’s programs have gone on to be police officers, social workers, and business people. The Our House campus, which includes two family shelters, an emergency shelter, a training center and a daycare, is located at 302 East Roosevelt Road, Little Rock, AR.