Press Materials05-05-06
Dallas Cowboys Legend Darren Woodson Introduces PepsiCo S.M.A.R.T. Program in San Antonio To Promote Active, Healthy Lifestyles
PepsiCo Partners With KaBOOM! To Build Smart Spot Playground
At Cobblestone Village Apartments
SAN ANTONIO, TX – (May 5, 2006) —Dallas Cowboys legend Darren Woodson is kicking off the San Antonio launch of the PepsiCo S.M.A.R.T. program today to promote active, healthy lifestyles by building a new Smart Spot playground at Cobblestone Village Apartments. Under the leadership of KaBOOM!, a national non-profit organization that envisions a great place to play within walking distance of every child in America, the playground will be built at 7914 Ray Bon in north east San Antonio by 200 volunteers from PepsiCo’s Frito-Lay division and Cobblestone Village Apartments. San Antonio City Councilman Richard Perez and Terri L. Williams, Steering Committee Chairman, Walzem Area Revitalization, Inc, also will participate in today’s event.
Live S.M.A.R.T.
S.M.A.R.T. stands for five simple steps that encourage active living and better food choices:
- Start with a healthy breakfast
- Move more
- Add more fruits, vegetables and whole grains
- Remember to hydrate
- Try lower calorie or lower fat foods
"Staying healthy requires living an active lifestyle and making better nutritional choices, which is what we at PepsiCo and Frito-Lay are trying to demonstrate through our S.M.A.R.T. initiative,” said Glenn Kveton, San Antonio Zone Operations Manager for Frito-Lay. “This Smart Spot playground enables kids and their parents to move more, one of the basic principles of the S.M.A.R.T. life.”
Designed to be easy-to-remember and easy-to-incorporate into daily life, the S.M.A.R.T steps are based on research by James O. Hill, Ph.D., a developer of the National Weight Control Registry and co-founder of America On the Move. The steps address both sides of the energy balance equation: managing the calories consumed through food and the calories burned from physical activity.
“As busy parents, my wife and I always look for fun, easy ways to keep the family eating healthier and staying active, but it can be challenging,” said Woodson. “What I like about PepsiCo’s S.M.A.R.T. steps is that they make a healthy lifestyle seem a lot more realistic and achievable for families.”
“Healthy communities are made up of healthy kids. The playground will provide a safe place for children and families to play, and it will improve the overall wellness of the entire neighborhood,” Lisa Pinkstaff, Director of Resident Services, Cobblestone Village Apartments. “We want to thank PepsiCo, Frito-Lay and KaBOOM! for building the playground in our community so we can ensure our children stay physically active and establish healthy habits to last a lifetime.”
The S.M.A.R.T. Lifestyle
The tenets of the S.M.A.R.T. lifestyle are based on Dr. Hill’s research with America On the Move, which shows that the people who were most successful in improving their health didn't make drastic changes. Instead, they did a few basic things that could be easily incorporated into their everyday lives. This conclusion was further supported by Dr. Hill’s research with the National Weight Control Registry, which identified behaviors most successful in maintaining weight loss.
S.M.A.R.T. is a comprehensive lifestyle program with a number of components including an industry-leading, national advertising campaign that promotes healthy lifestyles beyond products, a free mini-magazine called Everyday SMART Moves, and a comprehensive website in English and Spanish with tips, tools and resources at www.smartspot.com.
PepsiCo is also helping people make better choices by putting the Smart Spot™ symbol on products that meet a nutritional criteria based on authoritative statements from the U.S. Food and Drug Administration (FDA) and the National Academy of Sciences. The Smart Spot symbol appears on more than 250 PepsiCo products including Tropicana Pure Premium, Aquafina, Gatorade, Baked! Lays, Quaker Oatmeal and Diet Pepsi, among many others.
Find Smart Spot Playgrounds Across the Country
PepsiCo and KaBOOM! will build 12 playgrounds by the end of 2006. The playgrounds will be located in Washington, D.C.; Dallas; Phoenix; San Antonio; Chicago; Sacramento, Calif.; Little Rock, Ark.; Detroit; New York; Los Angeles and Miami.
“At KaBOOM!, we want to see a great place to play within walking distance of every child in America,” said Darell Hammond, chief executive officer and co-founder of KaBOOM!. “PepsiCo is helping us realize this vision by building Smart Spot playgrounds in communities that want to move more, have fun and live healthier.”
About PepsiCo
PepsiCo is one of the world’s largest food and beverage companies, with 2005 annual revenues of more than $32 billion. Its principal businesses include Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. Its portfolio includes 17 brands that each generates $1 billion or more in annual retail sales.
About KaBOOM!
Celebrating its ten year anniversary in 2006, KaBOOM! is a national nonprofit organization that envisions a great place to play within walking distance of every child in America. Over the past decade, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct nearly 1,000 new playgrounds, skateparks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including a web portal and online community, regional and national trainings, grants and publications for communities that wish to plan a new playspace on their own. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and San Mateo, CA. For more information, visit www.kaboom.org.
About Cobblestone Village Apartments
Community Housing Corporation of America (CHC) was founded in 1990 for the purpose of providing affordable housing and linking with community partners to provide services to low to moderate income families. Cobblestone Village Apartments, site of the playground build, is one of the affordable housing developments owned by CHC in San Antonio. There are almost 184 families and about 75 children living at Cobblestone Villages. In addition to providing safe housing, CHC strives to provide services to the resident families. During the past three years CHC has created Kids Clubs, seniors' activities, and hosts a variety of educational workshops to offer opportunities for residents to improve their lives and those of their families.



