The Smart Spot™ Symbol From PepsiCo

Green symbol helps consumers identify more than 100 PepsiCo food and beverage choices that contribute to healthier lifestyles

PURCHASE, N.Y. (February 16, 2005) - Smart Spot™ from PepsiCo - a symbol launched in August 2004 designed to help U.S. consumers identify food and beverage choices that contribute to healthier lifestyles - can now be found on more than 100 products including Tropicana® Pure Premium®, Gatorade® Thirst Quencher, Baked! Lays® Potato Crisps, Quaker® Oatmeal and Diet Pepsi®.

Products receiving the Smart Spot symbol meet nutrition criteria based on authoritative statements from the U.S. Food and Drug Administration (FDA) and the National Academy of Sciences. The Smart Spot criteria include limits on the amount of fat - including saturated and trans fats - cholesterol, sodium and added sugar. The Smart Spot symbol also serves to identify products reduced in ingredients, such as sodium or added sugar, or products formulated to have specific health or wellness benefits. The criteria represent consensus opinion among numerous health and nutrition experts, based on credible nutrition science.

"Consumers have told us they want simple, clear and positive information to help them identify food and beverage choices that contribute to healthier lifestyles," said Nancy Green, Ph.D., vice president, PepsiCo nutrition technology. "The Smart Spot symbol is an important step in our long-term efforts to improve product choices and encourage healthier lifestyles."

Consumers can easily spot the bright green Smart Spot symbol in the front, lower right corner of packaging. The back or side of all Smart Spot product packaging will explain why the product earned the Smart Spot designation and direct consumers to a Web site, www.smartspot.com.

"Lots of people know they need to improve their diet, but need guidance," says Dean Ornish, M.D., founder of the Preventive Medicine Research Institute and the Chairman of PepsiCo's Health & Wellness Advisory Board. "PepsiCo's Smart Spot is a good resource for people trying to make better choices - especially with so much conflicting information out there."

Now PepsiCo is unveiling a major retail promotion for the Smart Spot initiative which will be featured at grocery, mass and club stores across the country and supported by a national print campaign. Significant in-store displays will bring together Smart Spot products ranging from snacks to breakfast products to sports drinks, juices and other beverages. Meredith Vieira, host of TV's The View and Who Wants to Be a Millionaire, is a central figure in the national promotion which features a sweepstakes, a rebate and a consumer education piece, "Guide your family to a healthier lifestyle." The guide, which provides practical tips on how to get more activity into your day and make better food choices, is available in stores and online during the national promotion.

Says Vieira," I like the idea of a symbol like the Smart Spot because they've done the homework for me. That green symbol makes it very easy to identify healthier choices for me and my family."

The Smart Spot program is part of PepsiCo's ongoing commitment to health and wellness - a commitment that acknowledges the importance of both food and physical activity as the keys to a healthier lifestyle.

In addition to offering more product choices, PepsiCo is promoting active lifestyles. The company is the National Presenting Sponsor for America on the MoveT, the innovative program that recommends small changes to achieve a healthier lifestyle through the concept of energy balance - burning as many calories as you consume. Working together, PepsiCo and America on the MoveT have launched Balance FirstT, lesson plans that teach children the concept of energy balance. The Balance First lesson plans have reached 2.5 million elementary school children to date.

PepsiCo is one of the world's largest food and beverage companies with annual revenues of $29 billion. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. Its portfolio includes 16 brands that each generates $1 billion or more in annual retail sales.